SuperRFMTM
The link between RFM and predictions that marketers have been waiting for. Take data analysis to the next level.
RFM (Recency, Frequency, and Monetary Value) is a proven method of segmenting customers. However, as a spreadsheet-based methodology, RFM quickly becomes cumbersome and has rather rigid limitations.
SuperRFMTM overcomes the inherent shortcomings of traditional RFM starting with the most severe—a limit of three dimensions. SuperRFMTM lets you use as many additional dimensions as you like. Imagine adding product data, demographics or even channel types to the analytical mix.
This is not your grandfather's RFM. No more unmanageable spreadsheets. No more sifting and sorting through endless tables. SuperRFMTM is a wizard-driven application that lets you point-and-click your way to segmentation success.
SuperRFMTM combines the straightforward principles of cell-based segmentation with contemporary analytical techniques for faster, deeper insight on customers and markets.
Advantages
- Go Deep! Analyze up to 16 levels (that's 4,096 possible cells!)
- Easily conduct ad-hoc segmentation and customize cell ranges on the fly
- Gain historical insights by comparing past campaigns
- Quickly access and manage source data
- Conveniently analyze historical performance against "what-if" possibilities through an exclusive Sand-Box facility
- View customer reports and campaign analysis with a single-click
- Easily cherry-pick customers into a campaign for the ultimate control
How It Works
Import Prior Campaign
Create Template & Segments
Play in Sandbox
Generate Targeted Lists